Shane Sun


I'm Xuening,

product-driven entrepreneur.

My Story

Shane Sun

A lot of folks know me as Shane, but those close to me prefer to call me Xuening, which is what's printed on my passport. Bonus points if you pronounce it correctly on the first try.

thousand days on Earth
continents travelled
cups of coffee per week

I'm a technophile and serial startup-junkie based in the Bay Area.

Let me tell you a bit about myself. I was born the same year as the Internet. Maybe it's fate, but that turned out to be the industry I found myself in.

Over the past few years, I've been mostly involved with dealing with enormous amounts of data in the ad-tech industry. I'm currently the Head of Platform Products at Metamarkets. Previously, I served as the VP of Data Products at Polymorph (previously AdsNative)

I'm driven by two fundamental desires to solve problems and making an impact. Consequently, I developed a passion for creating products that solve real customer needs, with primary focus is in web and mobile. However, my experiences also span a wide range from solar energy to embedded wireless systems to integrated circuitry.

Prior to diving into the startup world, I was an engineer and researcher, and received my PhD in EECS at the University of California, Berkeley. My research explored automation techniques for system-level integration of embedded analog/mixed-signal circuits, under the guidance of Prof. Alberto Sangiovann-Vincentelli. In case you're interested, you can read up on my dissertation here. In addition, I studied Entrepreneurship in the Management of Technology (MOT) program at UC Berkeley’s Haas School of Business

In 2010, I launched my startup career as a Mayfield Fellow mentored by the late Managing Director at Mayfield Fund, David Ladd, and haven't looked back. Over the past few years, I've started and lead some exciting projects and was lucky enough to be an early participant of Startup Chile, where I traveled and engaged with entrepreneurs from all over the world. The projects I've been involved with range from indoor-positioning to wireless sensors to mobile web development. Through the process, I've developed an expertise in team-building, early-stage product management, customer discovery, and market validation.

"All difficult things have their origin in that which is easy and great things in that which is small." ~Lao Tzu

Here are some interesting projects I've been involved in. Check out my CV for details.

Project 01 - Create a beautiful mobile website
Project 02
PerfectHitch - Marketplace for event services.
Project 03
Silevo Solar
Project 04
Pirelli CyberTyre


As mentioned, I come for an academic background. This section is dedicated to years of hard work and some great collegues and true visionaries I've been fortunate enough to work with.

University of California, Berkeley

Doctor of Philosophy - 2011

GPA: 3.91/ 4.00

Thesis: Compositional Framework for Mixed-Domain Electronic Systems

Master of Science - 2007

GPA: 4.00/ 4.00

Thesis: Comprehensive Functional Modeling of an Ultra-Wideband Communication System.

University of Texas at Austin

Bachelor of Science - 2004

Highest Honor – GPA: 4.00/ 4.00

Thesis: Wave-pipelined Multi-gigahertz Multiply and Accumulate Unit


A Methodology for the Design of Analog Integrated Interfaces Using Contracts

IEEE Sensors Journal
August 2, 2012
  • Pierluigi Nuzzo
  • Prof. Alberto Sangiovanni-Vincentelli
  • Xuening Sun, PhD
  • Alberto Puggelli

Compositional Design of Analog Systems Using Contracts

University of California, Berkeley Electrical Engineering PhD Dissertation
May 12, 2011
  • Xuening Sun, PhD

A Platform-Based Methodology for System-Level Mixed-Signal Design

EURASIP Journal on Embedded Systems
March 22, 2010
  • Xuening Sun, PhD
  • Pierluigi Nuzzo
  • Chang-Ching Wu
  • Fernando De Bernardinis, PhD
  • Prof. Alberto Sangiovanni-Vincentelli

A 2.2mW CMOS LNA for 6–8.5GHz UWB receivers

ISCAS 2010 Proceedings
May 30, 2010
  • Chang-Ching Wu
  • Xuening Sun, PhD
  • Prof. Alberto Sangiovanni-Vincentelli
  • Prof. Jan Rabaey

Contract-Based System-Level Composition of Analog Circuits

Design Automation Conference 2009 Proceedings
July 26, 2009
  • Xuening Sun, PhD
  • Pierluigi Nuzzo
  • Chang-Ching Wu
  • Prof. Alberto Sangiovanni-Vincentelli

The Tire as an Intelligent Sensor

IEEE Transactions on Computer Aided Design of Integrated Circuits and Systems
July 2009
  • Xuening Sun, PhD
  • Riccardo Tebano, PhD
  • Prof. Sinem Coleri Ergen
  • Prof. Alberto Sangiovanni Vincentelli
  • Sayf Alalusi, PhD
  • Giorgio Audisio
  • Marco Sabatini

Method and System for Managing Data Transmission from a Plurality of Sensors Included in a Tyre

International Patent WO/2009/081425
July 2, 2009
  • Xuening Sun, PhD
  • Prof. Sinem Coleri Ergen

Comprehensive Functional Modeling of an Ultra-wideband Communication System

University of California, Berkeley Electrical Engineering Technical Reports
Dec 12, 2007
  • Xuening Sun, PhD